The doors to Dapperland are now officially open and we extend an invitation to welcome you to our winter lodge at Somerset House.
Overlooking the spectacular ice rink at one of London's most popular winter attractions, our lodge is located within the elegant Christmas arcade, the premier pop-up mall featuring the very best of British brands and independent artisans. We will be in residence until the 4th of January.
Reflecting the glamour of 1950s French and Swiss ski resorts Chamonix, St Moritz and Gstadd, we worked with designer Andres Ros Soto to create a truly unique christmas shopping destination.
Central to the space is the Murdock Lodge showcasing our extensive selection of grooming products. Alpine tree wallpaper encloses the space and vintage ski posters, memorabilia and accessories help to complete the truly inspired and stylish winter environment.
We have also launched several new products for our Christmas gift range, including dapper mugs with skaters, skiiers and hockey players, chocolate and raspberry moustache lollies made by Coco Loco and our jaunty ski socks.
Our barbers will be popping up within the space to help prepare gentlemen’s beards and moustaches for the ice, so if you would like to enquire about booking the space, please contact tom@murdocklondon.com
In the meantime, enjoy your skate and absorb the warm, cosy atmosphere of our winter dapperland.
Also keep your eyes peeled for the upcoming MurdockMan event. More info to follow!
