Last weekend, The Evening Standard Magazine's cover article looked into the rise of male grooming and the feminine perspective on the contemporary industry change.
As part of the feature, written by Men's Health Style Director Dan Rookwood, Murdock London is highlighted as being a member of the grooming surge forefront, and Managing Director Brendan is also quoted regarding his views on what's caused the boom:
"Men are absolutely more developed in their tastes. That's reflected in the growth of British menswear brands such as Oliver Spencer and Sunspel, and a re-emerging market for bespoke suits and handmade British shoes. My brand caters both for the slick City banker and the heavily bearded Shoreditch creative. What they all appreciate is individual service and the masculine environment."
How did you fair in comparison to Dan's active daily grooming routine and attitude to looking after himself as a modern man?
Pride Of Place: Murdock Beard Moisturiser as part of the Mighty Beard Box.